Are you a purple person? What comes to mind when you think of the hue? The first association you make with the color is likely along the lines of “royalty” or “regal.” That’s because purple is indeed ...

If you've ever felt calmer in blue or powerful in black, you're not imagining it. Research-backed color psychology shows your ...

As temperatures rise, we're compelled to shed the bulkier all-black layers that carried us through winter to make space for a few brighter shades. It's only natural to be curious about effortless ways ...

Take a moment to ask yourself: Do you have a favorite color? While this question might be more common for young kids in school, it's still a fun thing to think about. You can probably picture which ...

While not a definitive predictor, many experts in color psychology suggest that our preferred hues can reflect our core personality traits, which in turn shape our romantic compatibility, ...

From the clothes we wear to the cars we drive and the art we admire, color plays a pervasive role in our lives. But beyond simple aesthetics, our preference for certain hues can be a surprisingly ...