QR codes are proving to be a winning solution for many companies around the world. British Airways uses them to cut down on queues. Italian fashion brand Diesel uses them to authenticate apparel. And ...

Some of our favorite tools are getting short shrift. The instruments around us that become ubiquitous over time can eventually be taken for granted or pigeonholed. It’s hard to believe, for instance, ...

In a world where engagement is king, static labels at events are quickly becoming relics of the past. QR codes are stepping in, bridging the gap between physical presence and digital interaction, ...

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge ...

People show their QR access code to get into the Olympics. If you happened to be in or around Paris for the 2024 Summer Olympics, then you got the opportunity to see the French capital transformed ...