Cereal du Jour: Trix, America’s favorite crazy rabbit bait since 1954.History: We have spent quite a few weeks now wading through the histories (both real and imagined) of various breakfast cereals.

To be clear, the original mascot isn't getting replaced; General Mills just wants to celebrate the fact that they are getting rid of all artificial colors and flavors in exchange for real ingredients.

Tony the Tiger, Toucan Sam, and Count Chocula are all familiar cartoon characters regularly used to sell cereal to kids. These cereals and other foods marketed to children are full of sugar and other ...

Sonny "The Trix" Rabbit was found face down in a bowl of Lucky Charms. Witnesses say they found a trail of easter eggs and bunny prints. Sonny "The Trix" Rabbit was found face down in a bowl of Lucky ...

Silly rabbit, Trix are for '90s kids! General Mills will soon be serving up bowls of sweet, sweet nostalgia, as the company announced in a press release on Monday that Trix is bringing back the ...