The number of people clicking through to your website is obviously a key metric for the success of your business—but did you know click data is also a ranking factor on Google? Historically, Google ...

Google has specifically stated that domain age doesn’t impact SEO—so why do older domains rank so well? What can younger firms do to compete? You may have heard our Director of SEO mention the ...

John Mueller posted something interesting on LinkedIn because it offers insight into how an attribute of quality sometimes isn’t enough to be an actual ranking factor. His post also encourages a more ...

Google’s John Mueller discussed various scenarios of how the page experience ranking factors did and did not influence rankings. He didn’t downplay Core Web Vitals (CWV) as a ranking factor but rather ...

We've covered Google saying E-E-A-T is not a ranking factor too many times here but have we covered EEAT not being a thing that factors into other Google ranking factors? That is what Google's Search ...

Want some pure myth busting from Google? Well, here it is. Google's official Google Webmaster Twitter account said "traffic to a website isn't a ranking factor." This is in response to an SEO asking ...

Searchmetrics has published a retail-specific Google ranking factors document that looks at the top-ranking e-commerce sites and tries to analyze what factors make them rank higher in Google than ...

As technology advances, search engines can refine their ranking algorithms to better determine relevance and return results that better align with searcher intent. Because these ranking algorithms are ...

Obviously getting higher organic search rankings on Google is critical. But figuring out the idiosyncrasies behind how Google computes their rankings is an incredibly difficult task! This month, ...

Search engine optimization experts say the relevance of page content is the factor Google's algorithm assigns the most weight to when ranking webpages, according to recent research from SparkToro. The ...