Choosing a moving company is like online dating. Everyone looks great on their profile. Everyone claims to be “trusted,” and ...

Finalized last year, the U.S. Federal Trade Commission’s (FTC) Final Rule on the Use of Consumer Reviews and Testimonials (the “Final Rule”) principally addresses the sale, purchase, and publication ...

Gone are the days when fake reviews stuck out like a sore thumb. With AI tech (like our friend ChatGPT) stepping up its game, the line between human tales and digital fabrications is getting blurrier.

Consulting reviews or ratings while shopping online has become second nature for many consumers. Whether you’re browsing for an investment purchase like a new couch or looking for everyday items like ...

Trustpilot, formed in 2007, is a site that aggregates user reviews of companies and websites. The company boasts 238 million reviews on its site, having reviewed nearly a million sites across 50 ...

A new study found that many consumers tend to fall for fake online reviews as a result of “truth bias” – the tendency for people to believe that others are telling the truth, even when there's little ...

If you are planning to shop for the holidays coming up soon, you might want to be careful about fake reviews. Fake reviews are a serious problem for online retailers like Amazon because they can ...

Shabnam Azimi is an assistant professor of marketing, Quinlan School of Business, Loyola University of Chicago. Consumers who have a personality that scores high in terms of openness – such as being ...