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Why Is Red Bull Records Winding Down? A Look at the Brand’s Broader Cultural Pullback

Red Bull’s retreat from music and gaming looks less like a blip and more like a strategic reset as the company clips its own cultural wings. Over the last six years, Red Bull has wound down its label, ...
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Red Bull Records Is Shutting Down—Label’s Wings Are Getting Clipped by the End of the Year

After an 18-year run, Red Bull Records will shut down by Christmas. The label was distributed through the Sony Music network via RED and The Orchard. Red Bull Records has announced it will wind down ...