Over the past year, straight-through processing (STP) has become something of a buzz phrase in the wholesale securities markets. Everyone talks of its importance, but progress toward the goal of 100% ...

Targeting and segmentation are part of a three-part process referred to as STP. STP stands for segmentation, targeting and positioning, processes that involve taking a close look at your potential ...

It’s important to deliver your business’s message to the right audience. The STP marketing model is helpful in this case. Segmentation, targeting, and positioning are what STP stands for. It’s a ...