Schick's cutting-edge technology for razors is anything but, its rival Gillette claims in a patent infringement lawsuit. In the federal lawsuit filed Monday in U.S. District Court in Connecticut, ...

The battle of the blades is becoming even more cutthroat. Word in the shaving industry is that Schick plans to introduce the world's first four-blade razor later this year, a bid to slice into rival ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

ST. LOUIS - The makers of Schick-Wilkinson Sword shaving products have sued rival Gillette Co., accusing the razor industry leader of falsely claiming a technological edge in the latest clash in what ...

ST. LOUIS (AP) -- Gillette Co. ads claiming its M3Power razor raises hair up and away from the skin are "unsubstantiated and inaccurate," a federal judge said in siding with Gillette's chief ...

BOSTON — Gillette Co. fired the latest shot in the blade wars Wednesday, introducing a new razor for men which features five blades, one more than competitor Schick's model. The razor, called Fusion, ...

The Federal Trade Commission (FTC) is filing a suit to block Edgewell Personal Care, parent company of the Schick and Wilkinson razor brands and various other grooming and sun care brands, from ...