So you’d like to launch a paid search marketing program. Or maybe you’ve launched one already, but you’re not sure what elements you might have overlooked. After all, when people think of paid search, ...

Randy G. finds Windows 8’s search tools a bit confusing. I offer some suggestions. Windows 8 may have the greatest learning curve of any Microsoft operating system. Fortunately, it generally offers at ...

Microsoft’s Live Search Cashback program has failed to grow the company’s search traffic significantly (as I expected), so now it’s try again time. Out officially today is SearchPerks, a program ...

TikTok launches its new Creator Rewards Program, which incentivizes users to produce search-optimized, high-quality, original content. TikTok has launched a Creator Rewards Program that incentivizes ...