The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space, in a lab on the UC Berkeley campus, contains a ...

High-tech camera system makes it possible for humans to see colors in the way animals do, adding vivid new perspective to the ...

Have you ever wondered why fast food restaurants are plastered with red and yellow? Or why hospitals favor calming blues and greens? The truth is, colors are ...

If you think about it, you can’t be sure that what you see for the color red, for example, is what anyone else in the world actually sees. All you can be sure of is that we’ve all been ...

A new experiment into color vision has allowed a select group of human subjects to see a new color. Subjects describe the “unprecedented” color as a very saturated teal. Researchers are looking into ...

UC Berkeley scientists created a new platform called “Oz” that directly controls up to 1,000 photoreceptors in the eye at once, providing new insight into the nature of human sight and vision loss. In ...

The human eye can see millions of colors — but no eyes have ever before beheld “olo.” Only five people on the planet have witnessed this brand new color, thanks to the efforts of a team of researchers ...