Serial 1, the electric bicycle brand spun off from Harley-Davidson’s own internal e-bike development, has just unveiled its new SWITCH/MTN electric mountain bike. The announcement comes just a few ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Serial 1 Cycle Co. on Monday unveiled its first lineup of ...

Motorcycle giant Harley-Davidson is straying from its path of loud V-Twin-powered cruisers to build a product that belongs in a poppin’ but more subtle market: electric bicycles On Monday, the ...

Evan has spent the last 26 years in Denver, Colorado where he has been pursuing photography and video production. In his free time he enjoys skateboarding, hiking and taking photographs. Most recently ...

“What’s in a name?” Shakespeare once famously mused. Clearly, The Bard crafted that quotable query before Harley-Davidson's time. Over the years, those five syllables have grown into a loaded term, ...

Cycling enthusiasts were undoubtedly excited when the Harley-Davidson-powered Serial 1 brand launched in 2020, and they’ve got even more reasons to be thrilled, as the company released the first model ...

We’ve all seen people riding e-bikes. And there’s even a good chance you’ve taken one for a spin, if you live in a city with a bikeshare program. Up until last week, that was my only exposure to ...

When Harley-Davidson spun off its electric bicycle division into Serial 1 and then released several models of urban e-bikes bearing the “/CTY” suffix, the company was dropping a fairly heavy hint that ...