For the first time since 2011, mattress brand Serta is reintroducing its iconic spokes-animals the Counting Sheep in a new campaign titled "It’s Over." Developed by lead creative agency Doner, the ...
“Celebrating 25 years of Serta's iconic counting sheep is not just about nostalgia—it's a testament to the enduring power of storytelling in building a brand,” said Anne Edwards, Senior Vice President ...
Serta Simmons Bedding Announces Major Serta® and Beautyrest® Launches at Winter Las Vegas MarketThe Associated PressDORAVILLE, Ga. DORAVILLE, Ga.–(BUSINESS WIRE)–Jan 21, 2026– Serta Simmons Bedding, ...
Premium product lines, Birthday In A Box, and new baselogic “Celebrating 25 years of Serta’s iconic counting sheep is not just about nostalgia—it’s a testament to the enduring power of storytelling in ...