Time

How the Shein Brand Trip Became a Disaster for a Group of Influencers

The Chinese clothing company Shein, known for its incredibly low prices and popularized by influencers trying on “hauls” of their clothing items on TikTok, has been the subject of numerous reports ...
Forbes

Why Every Brand Should Be Worried About SHEIN

Spend five minutes on TikTok and you’re likely to be flooded with influencer videos touting cheap “hauls” and premium brand doppelgangers for a steal. Long gone are the days when consumers downplayed ...
Mashable

Shein exploited marginalized women for their influencer trip. It worked.

The Shein Influencer Trip attendees Destene Sudduth, Kenya Freeman, Aujené, Dani DMC, Marina Saavedra, and Fernanda Campuzano. Credit: Mashable Composite: Shein, Panos Pictures / Public Eye Shein made ...
Reuters

Analysis: Shein vows to cut clothing waste, but can the ultra-fast fashion brand really change its spots?

Industry Insight from Ethical Corporation Magazine, a part of Thomson Reuters. Ultra-fast fashion brand Shein second only to Inditex in revenue, churning out thousands of new designs a day Shein ...
Reuters

Fast-fashion giant Shein wants to sell skincare, toothpaste and toys, too

LONDON, April 30 (Reuters) - Online fast-fashion retailer Shein is courting brands like toothpaste conglomerate Colgate-Palmolive and toymaker Hasbro as it tries to sell more household names on its ...
The New York Times

Shein, Fast Fashion Hit With Gen Z, Tries Charm to Counter Scrutiny

With an initial public offering expected at some point, the company is looking to change its public perception. Not everyone is buying it. Casey Russell was accepted to Shein’s program for independent ...