As Meta moves to prioritize Reels across its flagship social platforms, data from Sensor Tower shows the majority of ads are now appearing on the vertical short-form video feature.

Meta’s Instagram saw more than half of all its advertisements run on its short-form video Reels format in 2025, up from 35% in 2024, according to data from market intelligence firm Sensor Tower.

Data shows that most Instagram ads ran on Reels in 2025 playing into Meta’s efforts to push engagements and ad revenue across ...

New data shows Instagram Reels ads now make up over 50% of all ad inventory, as users spend nearly half their time on the app watching short-form videos.

A study finds TikTok outperforms Instagram Reels and YouTube Shorts in user engagement and content frequency, while Reels leads in watch time. TikTok achieves the highest user engagement compared to ...

Instagram Reels started life as a defensive move against TikTok, but it has quickly become one of the most lucrative products in Meta's history. What began as a short‑video clone now underpins a ...

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Instagram has introduced a new speed-up feature for Reels. This update addresses growing user demand for more video playback control, with social media users increasingly preferring customizable ...

We all know Instagram is prioritizing short-form video content via Reels, so it should come as no surprise that a redesign is on the horizon. In a post on Instagram Reels (of course), Instagram head ...

NEW YORK--(BUSINESS WIRE)--Emplifi, a leading customer engagement platform, today released video performance data for branded Instagram Reels, Facebook Reels and videos, and TikTok content, offering ...

Short‑form video content has become the battleground for creators seeking audience attention, and the competition between Instagram Reels and TikTok stands out among the rest. With user attention ...

Instagram announced today that it’s introducing updates to its Reels templates to make it even easier for users to create engaging short-form videos, as the social media giant continues to compete ...