Yes, some consumers are clamoring for cold-pressed beet juice and quinoa chips. But that doesn’t mean they don’t also want Red 40, Blue 1 and Yellow 6. General Mills Inc., maker of Trix, the iconic ...

Silly Rabbit, Trix are for everyone who missed the iconic fruity shapes. General Mills Inc., the parent company of Trix, announced Monday it’s bringing back the beloved cereal shape of the 90s and ...

Silly rabbit, Trix are for '90s kids! General Mills will soon be serving up bowls of sweet, sweet nostalgia, as the company announced in a press release on Monday that Trix is bringing back the ...

CHICAGO (FOX 32 News) - There is a new silly rabbit hopping on the box of Trix Cereal. Meet Cinnabun - he's the winner of the "Real Trix Rabbit" contest. And now, Cinnabon will be featured on ...

To be clear, the original mascot isn't getting replaced; General Mills just wants to celebrate the fact that they are getting rid of all artificial colors and flavors in exchange for real ingredients.

Trix first debuted the fruity shapes in 1991 and in 2006, Trix changed to the original round shape, where it has remained ever since. According to General Mills, the company has been receiving ...

Cereal du Jour: Trix, America’s favorite crazy rabbit bait since 1954.History: We have spent quite a few weeks now wading through the histories (both real and imagined) of various breakfast cereals.

The classic Trix recipe will return to grocery stores next month, after its new, more natural recipe received a massive backlash from fans. In 2015, General Mills Inc., parent company of Trix cereal, ...