BOSTON, Sept. 23, 2019 (GLOBE NEWSWIRE) -- SimpliSafe ®, maker of award-winning home security systems, has launched an advertising campaign featuring a surprising new company mascot — a fictional ...

With consumers spending more time on home projects, SimpliSafe says sales of its security systems are surging, up 50% since the pandemic began. It has big plans for Robbert Larson, its masked ...

SimpliSafe, the home security company, is shifting its marketing strategy. It's leaving Robbert, the affable burglar, behind, pivoting to a new positioning with a campaign called "In Here." This ...