A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...
Most smart packaging is a gimmick. KitKat just turned its 70-year-old "Have a Break" slogan into a Faraday cage that ...
TEAM Concept reports QR codes are becoming vital for brands, enhancing consumer connection and trust through storytelling, ...
A shopper picks your brand’s shampoo off the shelf at Target. Pays. Walks out. The sale is complete, but what happens next is invisible to your brand. Target knows who bought it because the purchase ...
What if your QR Code is doing exactly what you asked of it and is still failing? Your consumers scan the code, and the page loads. The campaign metrics look clean, but nothing follows. There are no ...
Plastics manufacturers and processors now have access to smart packaging technology that promises to shift the tide of the industry's sustainability efforts. Radio-frequency identification (RFID) is a ...
Smart packaging is often referred to in the context of Industry 4.0 as manufacturers take advantage of the new integration of digital capabilities with artificial intelligence, machine learning, ...
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Why smart packaging is the new growth hack
Packaging is no longer just a protective shell—it’s becoming a powerful driver of engagement, data collection, and revenue. By integrating digital features like QR codes, NFC tags, and interactive ...
QR Code engagement has plateaued. Uniqode's State of QR Codes 2026 found that 70% of consumers scan QR Codes monthly, and 47% report their scanning habits haven't changed. This stability signals a ...
The global mobile technology market is projected to rise, reaching over USD 5,500 billion by 2026, a substantial increase from its 2019 value of USD 290 billion. As one of the key technologies driving ...
Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. From fun trivia quizzes to large QR codes on retail displays that ...
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