A data-backed roadmap for social media platform optimization and measurable social media ROI in 2026 Social media ...

[ Enter ITworld’s drawing to win a copy of Friends With Benefits: A Social Media Marketing Handbook. ] Szabo’s first tip is aimed at those new to the world of social marketing. When getting started, ...

We are at a time in B2B marketing where incorporating social media is table stakes. That being said, the concept is still fairly novel, and many companies are still a bit socially misguided. You have ...

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

TUCSON, AZ - January 14, 2026 - PRESSADVANTAGE - Professor Watson announces significant enhancements to its advertising ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

In the evolving landscape of healthcare professional (HCP) engagement, face-to-face interactions remain a cornerstone. They ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.