Social customer service is no longer a trend, it’s a reality. Google it. Or better yet, log in to Twitter or Facebook and check out how the world’s leading brands are social media savants. Whether you ...

Nearly a generation ago, when social media was in its infancy, Facebook, Instagram, Pinterest, and Twitter (now X) were expected to completely take over the way that businesses communicated with their ...

Timely replies and human-centered support on social media aren't optional anymore – they're expected. Here’s what brands need to know to get it right. Every tweet, direct message, and comment holds ...