Sony SAB, a Hindi GEC owned by Sony Pictures Network India (SPNI), has changed its positioning from being a comedy channel to a living room brand. The move is aimed at establishing Sony SAB as a ...

Moving away from being a comedy channel where there was lightheartedness, frivolity, and fun, Sony SAB announced Thursday that it is undergoing a massive rebranding exercise. With this, Sony SAB aims ...

Neeraj Vyas, business head, speaks about the channel's recent rebranding. Sony SAB has adopted a new brand philosophy, yet again. As it evolves from being a comedy channel to one that tells relatable ...

Raju Parsekar will be first Mumbai producer to cross over. Literally. The producer, whose comedy serials have aired on Sony, Zee and SAB TV, will visit Pakistan in January to direct a serial, CID ...