UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

The St. Louis Cardinals are taking over their own sales of local TV ads, with the decision coming at a time when the team ...

Paramount Skydance on Wednesday said that it would offer live, in-game programmatic buying for select commercial units in ...

NBCUniversal has sold out advertising spots for the 2026 Winter Olympics in Italy a month before the start of the Games in ...

NBC will also have the Super Bowl and the NBA All Star Game as part of what it is calling 'Legendary February,' with those events also sold out. By Alex Weprin Senior Editor Next month will be a ...

There are plenty of sports on the TV and streaming schedules, but could there be a better way for advertisers to play this game? WPP Media believes so. The media-buying outlet, part of British ad ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Forget the pause that refreshes — Peacock users will soon be greeted by a live commercial as soon as they sign on to the streamer. The introduction of “Arrival Ads” is among a host of new ad-tech ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...