Sprite is seeking to connect with consumers during the hottest moments this summer using data and contextual targeting, according to news shared with Marketing Dive. A new global campaign, “Turn Up ...

Jalen Hurts has a new ring, a new wife and, now, a new job as soft drink pitchman. The Eagles’ franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest “Obey Your Thirst” ...

Philadelphia Eagles quarterback Jalen Hurts continues making history, even off the football field, as he becomes the first NFL player to be featured in a Sprite commercial. The soft drink company just ...

Minnesota Timberwolves shooting guard Anthony Edwards continues to make noise in the NBA and the footwear industry. Edwards' larger-than-life personality helps make him a star that is easy to market.