Fans worldwide can join a two-week immersive aespa experience in digital couture. The collection unveils four virtual looks inspired by aespa’s “Rich Man” mini-album. After the show, players can shop ...

EU-funded researchers are using emerging technologies to create new, immersive experiences and reimagine the future of live performance.By Gareth Willmer In September 2025, a stage performance with a ...

The School of Performance, Visualization and Fine Arts at Texas A&M University will partner with Synapse Virtual Production to build four virtual production stages as part of its emerging Virtual ...

Following last year’s launch of Coachella Island, the popular California music festival is furthering its three-year partnership with Fortnite. During this year's festival, fans will be able to “play” ...

In the past, attending a concert or live show meant standing in queues, scrambling for tickets, and sometimes traveling across cities or even countries. Today, the game has changed. With a smartphone ...

Musicians across the world are now a step closer to feeling the real-time thrill of performing together—without being in the same room. A new technology is changing how music is made, practiced, and ...

Artificial intelligence (AI) is no longer a concept confined to science fiction. It has firmly established itself in the entertainment industry, ...