As brands compete across physical shelves, direct-to-consumer platforms, and third-party marketplaces, packaging often becomes the most ...

Recent industry research indicates that packaging is no longer viewed solely as protective material. It plays a measurable role in perceived value, brand ...

Thank you for the reminder that so much of a brand’s equity resides in its physical pack (DW 12 August). The examples shown of Waitrose’s redesigned London Dry Gin and Smirnoff Ice demonstrate at a ...

When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...

The following discusses custom printed collapsible boxes for premium product packaging: Premium products are linked with quality. The packaging should be of a high-quality as well. Rigid boxes are ...

Discover the 10 best packaging solutions for businesses in 2026. Compare features, pricing, sustainability, and find the best overall provider.

This course teaches the use of multiple production materials, manufacturing and assembly processes. The course addresses the standards, rules and language of retail merchandising in multiple venues, ...