TV Technology

Study: Streaming Media Device Sales Set to Fall

There is an opportunity for growth in APAC region but in North America homes the installed base of streaming devices will fall between now and 2028 according to S&P Global Market Intelligence When you ...
TV Technology

Study: Consumers See ‘Strong Value’ in Streaming But Are ‘Very Concerned’ About Economy

PORTSMOUTH, N.H. —A new study shows that the post-pandemic economic strain and rising prices continue to rattle U.S. consumers, who are keeping an eye on their spending and streaming video price ...
Advanced Television

Study: Streaming ads drive higher trust, recall, purchase intent

Magnite, the independent sell-side advertising company, has unveiled the results of its latest study, Why Streaming TV Is a Must-Buy, which highlights how UK audiences engage with streaming TV and the ...
MediaPost

Streaming Ad Exposures Drive Attention, Study Finds

A new study says advertising on free streaming/FAST platforms can result in the same “attention” level -- or higher -- than those airings on advertising-supported paid streaming platforms. The study - ...
Advanced Television

Study: Filipinos using 6 streaming services on average

A study from Magnite, titled Streams and Screens: the Philippines, explores how Filipinos are engaging with ad-supported streaming content. The study uncovers that streaming viewership is widespread ...
The Hollywood Reporter

Women Drive Household Ratings for Top New Streaming Series: Study

UCLA’s latest Hollywood Diversity Report argues total minutes viewed does not fully capture the total market for original streaming series, or fully help win over new subscribers. By Etan Vlessing ...