Plus, a master perfumer's tip to make your scent last way longer.

Superdry has just unveiled a new fragrance. Dubbed Real 01, this is an eco-friendly, vegan formula – and it smells great! If there's one thing I can never leave the house without, it's a good spritz ...

Perfume sales are a classic window into how people feel. When folks are in a good mood, they’ll splurge on scents for themselves and for their friends.

From the Babygirl effect to offbeat florals, it's about to be a bumper year for fragrances ...