Narrative Architecture: Designing Stories That Survive Algorithms

Platform-optimized stories may perform best inside the digital environment, but this performance does not always guarantee ...
Forbes

How To Train The AI Algorithm To Recommend Your Brand

Jason Barnard is a serial entrepreneur, bestselling author, keynote speaker and award-winning innovator. He’s the CEO & founder of Kalicube. Here’s something no one tells you when you’re building a ...
KEYT

Authenticity over algorithms: How these founders leveraged BookTok to launch businesses

If you’re a book lover, the algorithm knows what you’ll read before you do. Open TikTok and within minutes you’re drowning in “dark academia” recommendations, literary fiction round-ups, and ...
Business Insider

Read the pitch deck these ex-DeepMind scientists used to raise $5 million for an AI 'algorithm factory'

Hiverge, a startup founded by former Google DeepMind scientists, has raised $5 million. The Cambridge, UK, startup has developed an AI technology to optimize algorithms. BI got an exclusive look at ...
AOL

TikTok users would feel the impact if algorithm isn't part of a sale, experts say

TikTok engages more than 170 million Americans with its endless scroll and viral content, but as a potential sale for the popular platform nears, experts are concerned about the future of the app's ...
Entrepreneur

Data Is Only Half the Story When It Comes to Marketing — Here’s How to Balance It With Real Human Emotion

The challenge for modern marketers is not whether to trust the data, but how to translate it into work that still feels human. Modern marketing has shifted from simple messaging to utilizing real-time ...