Since its inception in 1970, the Panini World Cup sticker album has evolved from a simple collectors’ hobby inspired by one of the most famous sporting events, into a worldwide cultural and commercial ...

This is an updated version of a story first published on Nov. 20, 2022. It is said the World Cup unofficially kicks off when the Italian collectable company "Panini" releases its sticker album for the ...

This is an updated version of a story first published on Nov. 20, 2022. The original video can be viewed here. Before Argentina won the World Cup last fall, before all manner of "Oles" and "Allezs" ...

This is an excerpt from Greg Lansdowne’s chronicling of Panini’s World Cup Stickers: Panini Football Stickers – The Official Celebration. Lansdowne and Bloomsbury Press have graciously allowed us to ...

Even before the first ball is kicked, Russia 2018 is shaping up to be more popular in the United States than any previous World Cup according to at least one metric: the sale of Panini stickers. For ...