Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of new guidance on bot and crawler management strategies, now available for public comment ...

The IAB Tech Lab's new guidance for bot management encourages content owners to figure out which bots are worth their time.

Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events When you purchase through links on our ...

Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab ...

NEW YORK—IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry standard Open Measurement SDK (OM SDK).

AI is being used creatively by numerous companies, but Aircast.Tech aims to improve fan experiences at golf tournaments and other sporting events.