Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of new guidance on bot and crawler management strategies, now available for public comment ...

The IAB Tech Lab's new guidance for bot management encourages content owners to figure out which bots are worth their time.

Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events When you purchase through links on our ...

Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab ...

AI is being used creatively by numerous companies, but Aircast.Tech aims to improve fan experiences at golf tournaments and other sporting events.

In The Legend of Zelda: Breath of the Wild, the Akkala Ancient Tech Lab is important for those seeking powerful weaponry. Built from an old lighthouse by Robbie, a Sheikah researcher, the lab ...

NEW YORK—IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry standard Open Measurement SDK (OM SDK).

ATLANTA — A mobile tech lab is helping to get whole communities ready for jobs of the future. On Tuesday morning, the Channel 2 Action News parking lot transformed into a high-tech classroom thanks to ...

Johns Hopkins University is set to launch a renewable energy lab above R House in Remington, aiming to grow Baltimore's reputation as a tech hub for sustainability innovation. The Johns Hopkins Ralph ...