The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Social media has been viewed as both the scourge of our times and a marker of salvation, connecting societies across the globe. This is unlikely to change anytime soon, as no matter how many ...

Noah Echols of The RMR Group talks about changes in the industry and what it takes to build an award-winning campaign. Noah Echols, vice president of customer experience, The RMR Group. Image courtesy ...

The marketing landscape is undergoing a significant transformation with the advent of generative AI (GenAI). This technological advancement is reshaping how marketing teams are structured, how they ...

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming ...

I pick up the thread from what started in 2020, with my first opinion piece on Campaign exploring the short-term solutions our industry had leveraged to address the challenges we grappled with in the ...

Opinions expressed by Digital Journal contributors are their own. “The pace of change in consumer expectations shows no sign of slowing down, and brands that fail to adapt their digital and data ...

When the U.S. presidential election is the headline act, political marketing strategies reach their all-time highs. Historically, interacting with the voters has been about getting your face out there ...

Members of the Case Western Reserve University community are invited to the next CWRU Entrepreneurship Speaker Series for a roundtable discussion with Erica Labovitz, head of global marketing at LEGO ...

A lot of times things like digital evolution will stem from either IT or marketing, or a combination thereof. Ultimately, that evolution is something that should impact the entire business, so making ...

Would Don Draper recognize the advertising business in the era of Thom Payne? As everyone knows who’s reading this, Don is the adman character in “Mad Men.” Today, he would be something like 85 years ...