TikTok is jumping into micro dramas, the surging bite-sized soaps that have caught Hollywood's eye

TikTok has added a Minis tab that enables users to watch micro dramas in its app, as it looks to boost engagement and e-commerce revenue.

TikTok music marketers are increasingly hiring micro influencers over superstars as the app becomes saturated

Music marketers trying to make songs go viral on TikTok are turning to a wider swath of creators who are less well-known.