It may not be a glamorous product, but toothpaste is an essential product consumers cannot do without. For more established brands, selling toothpaste products is relatively straightforward. However, ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus Claims has recommended that Procter & Gamble discontinue advertising claims for Crest Sensitivity Treatment & ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. An advert for Sanex shower gel, owned by Colgate-Palmolive, has been banned after the UK’s advertising watchdog ...

LONDON (Reuters) - Colgate-Palmolive must stop claiming that more than 80 percent of dentists recommend its toothpaste, the advertising watchdog ruled on Wednesday. The claim had appeared in poster ...