There is much debate in the world of psychology about the importance of first impressions. The well-known adage is, “You only get one chance to make a first impression,” and the idea is not just true ...

Interactive video business cards and real-time lead capture help exhibitors modernize follow-up at conferences and live events. Competition ends with one winner. Collaboration finishes with many.” — ...

Trade show booths. If this phrase doesn’t excite you, you aren’t alone. We have all been to trade shows and seen countless booths without a single drop of inspiration between them. They are all too ...

Trade shows used to be ubiquitous in marketing. Long before direct-to-consumer (DTC) selling became popular, trade shows were one of the main avenues brands had to secure deals with retailers and ...

This piece details how portable trade show displays offer brands flexibility, cost efficiency, and sustainability—all crucial for success across multiple events or varied venues. “A modular approach ...

There are few places where thousands of people come together with the sole purpose of discovering new brands and products. Trade shows may not be top of mind for budding entrepreneurs, but these ...

El Segundo, CA – Iconic Displays, a full-service provider of custom and rental trade-show exhibits that helps brands create standout, turnkey booth experiences nationwide, is thrilled to announce the ...

Kristin Hovde is the Website Manager and Blogger for Smash Hit Displays, an online trade show display company that has many booths, accessories, and flooring available. Standing out at trade shows ...