Truth Initiative's EX Program Supports 1 Million Young People Seeking to Quit Nicotine

Truth Initiative, the nation's largest public health nonprofit dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, today announced a historic milestone: 1 ...
MarketWatch

Truth Initiative's EX Program Launches First Campaign to Include Nicotine Pouches as Gen Z Faces Troubling Rise in Use of Multiple Products

WASHINGTON, April 8, 2026 /PRNewswire/ -- Truth Initiative today launched a national campaign highlighting the troubling rise of young people using multiple tobacco or nicotine products at the same ...

Addiction, anxiety, and the attention economy

The same forces driving rising levels of anxiety, stress, and social comparison are also shaping their risk for substance use ...
Morningstar

Truth Initiative's EX Program Launches First Campaign to Include Nicotine Pouches as Gen Z Faces Troubling Rise in Use of Multiple Products

New Outsmart Nicotine ads, which also include cigarettes and e-cigarettes, highlight the cycle of stress, cravings and nicotine addiction, and direct to free quitting support WASHINGTON, April 8, 2026 ...