The customer service function is now a vital element of your business model. Customer service reps handle customer questions and complaints but they also cross sell products. It is now common to ...

Strategy and innovation experts Nicolaj Siggelkow and Christian Terwiesch just published a new book called Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage. The ...

It started in ancient Greece. Developing different medical theories, Hippocrates searched and identified four basic personalities that affect human personality traits and behaviors. These are commonly ...

In customer support, there is no one-size-fits-all solution. The issues faced by different companies are as unique as their customers, requiring distinct approaches to problem-solving. To address this ...

As customers, we want to be treated properly and have a certain level of expectation about what makes up good service. But we never think about what type of customer we are, and if we act in a way ...

In 2019, 81 percent of B2C content marketers care about creating content that builds customer loyalty, according to the Content Marketing Institute. And it’s easy to see why: 66 percent of American ...

Opinions expressed by Entrepreneur contributors are their own. Establishing a strong, supportive following is essential to the success of a small business or startup, just hovering above the ground ...