I’ve watched as the UX industry has spent years developing rigorous, value-adding processes to help companies create experiences, products, and services that have shaped or enhanced our lives. At the ...

There's a great deal of momentum toward user experience (UX) design and research as an integral piece of the software process, not to mention the entire range of products and services. Recently, the ...

More often than not, it feels like UX research is under-appreciated and under-resourced in tech companies. Despite being a valuable activity, there is an overarching feeling that research can also be ...

NUREMBERG, Germany--(BUSINESS WIRE)--GfK, one of the leading market research companies in the world, today announced the acquisition of User Centric, Inc, with effect from October 1 st. The company is ...

One of the biggest challenges UX researchers face is matching their research goals with the right tool for the job. After all, several UX research tools and software products are now available on the ...

US – Market research agency Touchstone Research has launched a generative AI user experience (UX) research practice. The practice will focus on helping organisations design, test and refine AI-led ...

When tasked with creating products that provide meaningful and relevant experiences to users, UX designers must consider usability and function, as well as design and branding. And the only way to ...

Skeptics of user experience research often point to the following quote attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” The logic goes that if ...