Social media algorithms determine what billions of users see daily, yet most creators barely scratch the surface of how they operate. Platforms prioritize content ranking using engagement metrics, ...

Social media algorithms driven by AI shape far more than what appears on our screens, including how we think, feel, and interact with the world.

The algorithm doesn't care about your press release, executive title or brand legacy. It cares about consistency, signals and ...

Social media companies know the power of reinforcement and do their best to deliver this to you to keep you hooked. However, there are things you can do to counter-control these attempts to keep you ...

ALBUQUERQUE, N.M. (WHAT THE TECH?) — Social media platforms often guess what you want to see but you can change your algorithm with a few taps on your screen. Let’s start with Instagram. Every time ...

As social media companies looked to include more advertising, they began curating our feeds without us actively looking for content. They adopted recommender systems — now called "the algorithm" — ...

In today’s digital-first landscape, social media plays a critical role in shaping audience engagement, brand perception and customer relationships. For communications and marketing professionals, ...