Whether you’re using AI to replace your content team or avoiding it entirely, you might be repeating a historic mistake. Strategy matters more than tools. “If AI can write, why are we still paying ...

AI-based discovery offers a new level of sophistication in surfacing content, without relying solely on keywords. Beyond keyword-string-first approaches, contextual and semantic elements are now more ...

It’s been an eventful start to the year for AI search, and AI is moving quickly, but there’s a lot of hype and panic. When really search is just doing what it has for the last 30 years, it’s ...

Ask most ecommerce brands who owns their product feed, and the answer is almost always the same: the paid media team. Maybe a feed management tool sits under PPC. Maybe the shopping team built the ...