TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Jia Li of LiveX AI and Julian Togelius of NYU and modl.ai are the inaugural members. Jia Li leads the development of advanced human-like AI agents and has a background at Google Cloud AI and Stanford.

Wall Street loves writing obituaries too early. Back in 2020, for example, Unity Software (U) was one of the hottest IPOs in tech. Investors couldn’t get enough of the pitch: a rendering engine that ...

Games tech company Genies has partnered with Unity to offer game developers AI avatar and asset creation tools. The collaboration will bring IP from games, entertainment, celebrities, and sports into ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Unity AI will soon be able to create complete video games via natural language prompts. This is promised by Unity CEO Matthew Bromberg, according to the industry magazine Game Developer in an ...

Google's new Project Genie prototype, which lets users simulate virtual worlds, has gaming investors very worried. But one analyst says their fears are overblown. Google's new Project Genie will let ...

Game engine maker Unity is, like most other tech companies, fully embracing generative AI technology in its products (making the already bloated engine even more slow and annoying to use). Still ...

CEO Matthew Bromberg highlighted that Unity exceeded its revenue guidance by $20 million and adjusted EBITDA by $19 million in Q1 2025. The company attributed this to strong performance in both the ...