In today’s saturated consumer landscape, the marketing teams that win are the ones that earnestly ask what each customer wants, and relentlessly use data to find the answers. In recent years, ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ellen Houston, director of applied data ...
With constant pressure to reduce costs, marketers often rely on email as an easy and cost-efficient channel through which they can target their entire customer base with offers and promotions. Unlike ...
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