AI has rapidly become core to enterprise tools. SaaS providers have raced to put it front and center. But it’s reasonable to ask if AI hype has become a bubble and to question whether these tools ...

Google quietly published a research paper on personalized semantics for recommender systems like Google Discover and YouTube.

Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings. Mastering user intent is all about putting yourself in your user’s ...

Too often, SEO and content strategies are built around keywords, not user behavior. But keywords alone don’t tell you what users need – intent does. Performance marketers often ask too much from users ...

Seedtag, the global contextual advertising company, has today (April 2nd, 2025) announced the launch of its AI Intention Models, a context-driven and effective advertising approach that distinguishes ...

As the digital landscape evolves, the impending demise of third-party cookies looms large, creating seismic shifts in how businesses understand user intent. Within the world of B2B and B2C commerce, ...