Browser extensions have become an integral part of our browsers. Whether they are ad blockers or anti-viruses, they enhance our everyday productivity and significantly improve our convenience. Since ...

Our phones know where we are and they know where we have been—the problem is they have a nasty habit of sharing that information with others. And the latest location tracking nightmare to hit phone ...

Google Chrome launched its built-in tracking and ad-curation platform, “Privacy Sandbox,” on Sept. 7 for general availability, according to a company blog post ...

Google might not be completely ready to give up website cookies just yet, but the company is certainly investigating alternatives like a user-tracking ad platform built into one of the most popular ...

We're so attached to our smartphones that they've become like another limb, and the boundary between our physical and digital lives has increasingly blurred. You might even be reading this from a ...

Forbes contributors publish independent expert analyses and insights. Zak Doffman writes about security, surveillance and privacy. It’s hard to know where Chrome is going at the moment when it comes ...

Link History in the Facebook iPhone app can be useful if you don't mind Meta tracking you. Image: Meta/Cult of Mac To absolutely no one’s surprise, Meta came up with a new way to track its users.

I see a clear pattern in how people now treat their time, money, health, and data as measurable assets, not vague background ...

SEO teams can tie organic performance to revenue by mapping full user journeys in GA4 and uncovering hidden conversion opportunities.