After reviewing Apple's changes to its iPhone developer agreement, Google's AdMob reached the same conclusion that many others did: it could be screwed. Apple this week changed the terms of the ...

A couple of months ago, Google put together a case study about how Chinese developer Punchbox used AdMob's advertising platform. Focused on its Fishing Joy game - a franchise which is generating $1.6 ...

• To target business-to-business customers in a new way • To quickly test quality and quantity of business customers in a new channel Launched in 2005, Simply Business is the UK’s leading insurance ...

In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise. eSpeaks’ ...

Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...

With Apple blocking AdMob, Google’s recent acquisition, AdMob CEO Omar Hamoui feels it’s necessary to comment on their ticket of non-admission. Acknowledging that, “Apple proposed new developer terms ...

Mobile monetisation and marketing company ironSource has linked its ad network to Google’s AdMob mediation platform. ironSource’s SDK is integrated on over half a billion apps, including Snake vs.