AdMob is a mobile advertising company and system that, in May 2010, was acquired by Google. Some Android developers who create applications and games for Android smartphones use the AdMob advertising ...

A couple of months ago, Google put together a case study about how Chinese developer Punchbox used AdMob's advertising platform. Focused on its Fishing Joy game - a franchise which is generating $1.6 ...

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

While Google's Android market grows, there's no one clear winner among all the Android phones. It's growing in a fragmented way. And because this trend will likely continue, it could become more ...

• To target business-to-business customers in a new way • To quickly test quality and quantity of business customers in a new channel Launched in 2005, Simply Business is the UK’s leading insurance ...

AdMob CEO Omar Hamoui ripped changes in Apple's iOS developer terms. In short, Hamoui says that Apple's developer terms if enforced could prohibit developers from AdMob and Google ads on the iPhone.

SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...

Google has bought the mobile display advertising firm AdMob, the companies announced on Monday. The acquisition, for $750m (£449m) in stock, will "enhance Google's existing expertise and technology in ...