Arbitron has begun beta-testing its new PPM360 technology. While the audience research company didn’t say which PPM markets have the new meters, spokeswoman Beth Webb said on its monthly client this ...
Now that Arbitron has unveiled the next generation of its Portable People Meter (PPM) technology, PPM 360, where is it heading? RBR-TVBR spoke with the point-man for the technology, Arbitron Chief ...
Although Arbitron’s Personal People Meter test in Houston began in January, the audience research firm is replacing all meters in the field. Why? Because daily hardware quality tests built into the ...
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