Value refers to the fair measurement of the worth of an asset, good or service. Value is commonly expressed in monetary terms as a number or quantity set by the consensus of market participants.

Many businesses make a critical mistake when defining customer value: they treat it as a fluid, ever-changing metric rather than a fixed, measurable figure. For example, I once spoke to a business ...

Customer value hierarchy is a system of worth that businesses across the country, both large and small, have turned to as a means of determining customer satisfaction. Businesses have shifted focus to ...