Stay on top of what’s happening in the Bay Area with essential Bay Area news stories, sent to your inbox every weekday. The Bay Bay Area-raised host Ericka Cruz Guevarra brings you context and ...

From 1,400 people in a Century City ballroom to over 75,000 attendees in Anaheim, VidCon has become a regular stop on the calendar for media executives and talent over the past decade. By Natalie ...

The first wave of influencer marketing was all about getting the word out. It was top of the funnel activity. Now it's time for influencer marketing 2.0, which is about creating deeper relationships ...

Is the brand-creator marriage holding steady or is the relationship in jeopardy? That was the question asked in a VidCon 2018 Industry Track panel. The answer came quickly: "The marriage is working ...

As the GM & SVP VidCon at Viacom, Jim Louderback oversees the world’s largest event series for online video creators, fans and industry professionals. Jim began his career in consulting and publishing ...