AI influencer marketing may pose risk to brand trust, new research finds

The metaverse and virtual reality worlds offer a whole new avenue for advertisers and marketers. But a new study led by a ...
Forbes

AI And Influencer Marketing: How Businesses Can Navigate The Future

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Influencer marketing has evolved from a trend into a ...
Retail Dive

Virtual influencers gain traction

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.
Business Insider

I went to a virtual influencer's sold-out concert and the fan base was unlike anything I'd seen

Virtual influencer Mori Calliope performed a sold-out show at the Hollywood Palladium in February. These influencers, also known as VTubers, appear as digital avatars and are gaining popularity. I ...
cursus.edu

Virtual influencers: when A.I. shapes our vision of the world

We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...
Business Insider

I make a living on YouTube playing an anime character. I'm very shy, and it's helped me get out of my comfort zone.

Mint Fantôme is a virtual, anime-style influencer, with 347,000 YouTube subscribers. The virtual YouTuber, or VTuber for short, appears as a digital avatar online. The creator behind Mint took an ...