When Ziwi, a sleep technology and premium mattress brand built around its proprietary ZiPP™ foam technology, began expanding into new markets and channels, the challenge was not product quality. It ...

A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and thereby reinforces its ...

Here, you can download the Pratt Institute Identity Guidelines as a PDF, or request individual identity elements or templates to use in a project. Choose one of the options below to get started. Pratt ...

A cohesive visual identity is the cornerstone of a strong institutional brand, crucial for standing out. Consistent branding across all mediums builds trust, recognition, and preserves the integrity ...

Pepsi announced it will be unveiling a new logo and visual identity system for the first time in 14 years. The iconic global brand is set to reveal its new look in North America this fall and globally ...

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

Scroll through any successful creator’s content, and one thing becomes obvious almost instantly. You can recognize their videos without seeing their name. The colors feel familiar. The framing looks ...

All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the ...

Discover how The Click scaled Pentagram’s strategy for Imperial College London, utilising The Creative I to unite 20+ ...

The host city has revealed its full Olympic and Paralympic identity, drawing on California’s rare Superbloom phenomenon to create a flexible, modular system Every host city of the Olympic and ...

Generally, the Brandeis logo (complete with the seal and the word “university”) should be used on documents and materials aimed at an external audience. The other variations of the logo can be used ...