What do you do? I am one of two visual merchandise coordinators for Seattle Goodwill. My counterpart and I work to make sure that all of the Goodwill stores from Bellingham to Tukwila are organized ...

Many retailers adopt the perspective that customers don't just want to purchase items, they want to be drawn into a shopping experience that appeals to sensory aesthetics or perceptions about ...

Visual merchandising is a retail strategy that maximizes the aesthetics of a product with the intent to increase sales. Visual merchandising can also play a role in the look, feel and culture of a ...

We all know the power that a well-designed shop window can hold over us; in one glance, you can be transported into a different world. Behind the glass, the season's "must-buy" products come alive ...

“To pursue a career in visual merchandising [VM] you need to have a real passion for retail, a strong creative eye and commercial understanding. Most VM’s have started their careers on the shop floor ...

How often do you walk into a store just to browse, only to succumb to buying something? Rather than blame your own weak will, it’s easy to absolve yourself of responsibility and lay fault with the ...

This is the next in a series of articles about freelancer careers. Both stories below are about creative people, both of those people had an early insight into for the kind of work they would like to ...

Designer Paul Thompson oversees product development and design for key accounts and brand partners at Global Views and Studio A Home and is a longtime visual merchandising expert. He spoke with Home ...