This week Niantic announced Lightship VPS, a system designed to make possible accurate localization of AR devices at a large scale to enable location-based AR content that can also be persistent and ...

Augmented reality is changing marketing and advertising. According to industry analysis firm ARtillery Intelligence, augmented reality (AR) advertising grew from about half a billion dollars in global ...

For The Drum’s deep dive into AI and web3, Kevin Straw of AR specialist agency Niantic, along with Tool of North America’s Dustin Callif, argues that a ‘real-world metaverse’ is emerging around us. Is ...

As the holiday season swiftly approaches, brands and marketers need innovative new ways to connect with their customers and cut through the noise in this busy season. Traditional marketing avenues ...

Niantic's 8th Wall platform picked up the Digital Industries Award for Best Platform and is now making AR a reality for more and more brands to access and engage with their audiences. Read the ...